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My Portfolio

Social Media

social media

Microsoft Windows 

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@windows TikTok Account

  • Pitched TikTok ideas

  • Designed and customized high-quality agency pitches after monitoring trending topics and concepts

  • Researched influencer market and identified creators for future collaboration

  • Helped produce several trending videos that went viral gaining more than 2M views each

Microsoft Windows TikTok account was voted #1 Brand TikTok account in 2021 by AdAge.​

Xbox

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@xbox TikTok Account

  • Pitched TikTok ideas

  • Designed and customized high-quality agency pitches after monitoring trending topics and concepts

  • Researched influencer market and identified creators for future collaboration

  • Helped produce several trending videos that went viral gaining more than 4M views each

Meat District

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@eatmeatdistrict TikTok & IG Accounts

  • Created weekly content pitch presentations for senior-level staff

  • Designed a high-quality competitor research after food industry social media monitoring

  • Pitched, filmed, and edited several videos for online distribution

  • Helped identify brand voice and come up with on-brand feed design

  • Assisted in celebrity endorsements online including Logan Paul and Shaquille O'Neal

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Meat District was an official partner of the Players Tailgate at SoFi Stadium during SuperBowl LVI 2022.

Mi Nina

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@mininatortilla TikTok & IG Accounts

  • Designed templates for branded Instagram Stories and cohesive feed posts

  • Pitched IG posts and TikTok ideas

  • Analyzed current trends to flag relevant topics, talent, and ideas for content pitches

  • Aided in pre- and post-production of content for social media distribution

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Barstool Chicks

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@chicks TikTok, IG & Twitter Accounts

  • Orchestrated a 55% increase in audience and engagement

  • Compiled social media statistical data for senior-level staff to provide leadership with quantitative analytics for future campaigns

  • Pitched, filmed, and edited several videos for online distribution

  • Coordinated run-of-show and action items for events and product launches in partnership with the corporate communications team

  • Created a social media calendar for consistent posting on TikTok, Instagram, and Twitter

  • Edited content from Barstool Sports Social Media Accounts to post across affiliated pages

  • Researched and identified local influencers to collaborate and create promotional materials for online distribution

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 Advertising

advertising

T-Mobile

Dolly Parton & Miley Cyrus for T-Mobile 

  • Assisted producers with email campaigns for internal distribution

  • Monitored news outlets and identified articles about the commercial to create reports for producers and senior-level staff

  • Produced corporate communication materials for internal and DTC communication with graphic design and web-personnel

  • Ensured compliance with brand guidelines across the campaign by aiding the digital global team with collateral materials

This commercial became the most successful 2022 SuperBowl ad.

Cadillac

Women's History Month feat. Goyo

  • Assisted producers with email campaigns for internal distribution

  • Monitored news outlets and identified articles about the commercial to create reports for producers and senior-level staff

  • Produced corporate communication materials for internal and DTC communication with graphic design and web-personnel

  • Ensured compliance with brand guidelines across the campaign by aiding the digital global team with collateral materials

Extra

Extra Gum Boneless Campaign Case Study

  • Wrote script, produced, and edited the case study

  • Assisted with advertising strategy development, target audience research, and campaign objectives

  • Ensured compliance with brand guidelines

American Advertising Federation Silver ADDY Award (2022)

DuoLingo

DuoLingo Plus Campaign Case Study

  • Wrote script, produced, and edited the case study

  • Assisted with advertising and creative strategy development, target audience research, and campaign objectives

  • Ensured compliance with brand guidelines

Tushy

LOVE AT FIRST SPRAY
00:00 / 00:16

Tushy Bidet Radio Commercial

  • Wrote script, produced, and edited audio-only commercial

  • Developed creative strategy and campaign objectives

  • Researched the target audience to create a successful advertising campaign

Florida Oranges

OJ BY FLORIDA WOMAN
00:00 / 00:22

Florida Oranges Radio Commercial

  • Wrote script, produced, and edited audio-only commercial

  • Developed creative strategy and campaign objectives

  • Researched the target audience to create a successful advertising campaign

MTV

MTV 40 years Revamp

  • Developed creative strategy and campaign objectives to bring back original MTV broadcast 

  • Created new TV shows, pop-ups, and give away concepts to engage the Generation Z audience

  • Researched the target audience to create a successful advertising campaign

  • Established social media strategy to promote the new concept

  • Designed, produced and edited collateral materials for on-air and online distribution

 videography

videography

Candytopia

Candytopia museum in Miami

  • Oversaw all written and filmed content, and led a team of 2 to produce this package

  • Planned interviews with high-profile celebrities on a tight schedule

  • Produced and edited content using Adobe Creative Suite

  • Analyzed current events in the area to flag interesting topics for content production

University of Miami
Student Media

College Graduates Struggling Through the Global Pandemic

  • Oversaw all written content, planned interviews, and led a team of 5 students to produce this package

  • Produced and edited content using Adobe Creative Suite

  • Virtually coordinated with 10+ people to manage multiple assignments simultaneously

  • Designed, produced, and edited collateral materials for on-air and online distribution

Raise Your Pulse

Key Biscayne Art Session

  • Oversaw all written content, planned interviews, and scouted locations for the best shots

  • Produced and edited content using Adobe Creative Suite​

  • Analyzed current events in the area to flag interesting topics for content production

Pinto's Farm

Pinto's Farm Winter Wonderland

  • Oversaw all written content, planned interviews, and scouted locations for the best shots

  • Produced and edited content using Adobe Creative Suite​

  • Analyzed current events in the area to flag interesting topics for content production

UMTV

Dating During the Pandemic

  • Oversaw all written content, planned interviews and produced the package on a tight deadline

  • Edited content using Adobe Creative Suite

  • Researched statistical data to provide quantitative analysis for the video report

University of Miami Wellness Market

  • Oversaw all written content, planned interviews with senior-level staff and produced the package on a tight deadline

  • Edited content using Adobe Creative Suite

  • Researched statistical data to provide quantitative analysis for the video report

University of Miami's Late-Night Comedy Show

executive producer, Host

University of Miami's Magazine - Style Entertainment Show

anchor, Editor

University of Miami's 90-second Weekly News Update Show

anchor, writer, Editor

Graphic Design

graphic design

Logo Design

Logo Redesign for a Late-Night Comedy Show

  • Researched graphic design trends for on-air late-night styled programs

  • Created multiple sketches to pitch to the producers

  • Used Adobe Illustrator, Indesign, and Photoshop for concept execution and to create a brand guide and merch

Logo Design for a Media Company 

  • Collaborated with 5 people to create a visual board for concept design

  • Used Adobe Illustrator, Indesign, and Photoshop for concept execution, brand guide and merch design

Magazine Design

Editorial Design

  • Researched editorial design guidelines to come up with a modern magazine design concept

  • Identified and utilized three primary colors: red, black and white

  • Used Adobe Illustrator, Indesign, and Photoshop for concept execution

  • Sent to print for magazine distribution

Illustrations

Portraits

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  • Used Adobe Illustrator, Indesign, and Photoshop for concept execution

Cartoon Illustrations

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Miller Light Campaign Design

Poster Design

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Animation

animaton

Extracurriculars

Extra curriculars

Mentoring America

Videography for a non-profit organization

  • Attended tabling events at local high schools to bring awareness to students about the post-secondary education opportunities

  • Recorded interviews with non-profit's board members to create promotional video materials and distributed them across various social media channels

  • Used DSLR cameras and Adobe Creative Suite to produce final products for e-mail marketing and website distribution

  • Took and edited pictures to create non-profit's photo-reports from tabling events

Python Study Lab

Python Basic Programming Trainee

  • Learned how to understand the process and components of data analytics and data science

  • Practiced the basic commands of Python programming for extracting, cleaning, visualizing, and analyzing data through using Jupyter Notebook

  • Applied data analytics to Web and Social Media sites to address compelling research questions

Camner Center for Academic Resources

Volunteer Notetaker

  • Assisted students by attending every class session of specified courses, lectures, and seminars and took comprehensive and accurate notes

  • Listened to lectures, presentations, and class dialogue to gather critical points and information for students with disabilities

  • Proofread and formated class papers to be extremely clear, without mistakes or ambiguities

  • Communicated effectively with students from diverse backgrounds

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